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Why and How to Share Links on Instagram (4 Easy Ways)

In this post, you’ll ll learn how to share links on Instagram to get traffic to your website.

Learning how to share links on Instagram is key if you want to reach a wider audience online.

While having a website is a step in the right direction, you will have to do more to expand your online reach such as search engine optimize your blog posts or market your products and services on social media.

Nearly 70% of the businesses in the United States use social media as a tool to create a dialogue with people in their demographics. This number increases to 97% for bloggers!

Out of all the social media platforms, Instagram is one of the most popular ones. As a result, learning how to share links on Instagram is key to getting more traffic to your website.

Nonetheless, this can be difficult to do because Instagram limits the number and location of the links allowed on their platform. If you want to find out more about how to share links on Instagram, here are four easy ways how!

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How to Share Links on Instagram

Instagram Bio

The most popular way to share a link on Instagram is with your bio.

That’s because one of the first things visitors to your Instagram page will be exposed to is your bio.

Since this is the only place Instagram allows you to put a link, you need to make the most out of the placement of this portal to your website. Some bloggers and business owners put a link to their mobile website and never change it.

While it is important to redirect Instagram users to your homepage, you also need to think outside of the box.

Using the right tools allows you to alter the link in your profile and make clickable buttons for them.

If you are interested in using one of the best Instagram bio tools on the market, check out tools like Sked Social, LinkTree or even make a landing page for free with your own site like I did for mine.

With these easy-to-use tools, you can even put multiple links in your Instagram bio instead of just one.

How to Add Link to Instagram Bio

screenshot showing how to share links on instagram. this one is the link in bio on instagram

On your Instagram profile, click Edit Profile.

Where the Website section is, add in the link where you want your follower to go.


Instagram Story

Once you hit 10,000 followers on Instagram*, you can add a link to your Instagram story. *Instagram is slowly allowing access to all users to post a link in stories, not just with 10k followers.

This is a great way to share a links on Instagram because it gives your most engaged followers direct and quick access to your site. There is no going out of the way to go to the link in bio or copying and pasting a link into a browser.

All your follower will have to do is make a fun and engaging story that tells your follower to swipe up to get to the exact page you want them to go.

How to Share Link to Instagram Story

screenshot showing how to share links on instagram. this one is showing how to add links in instagram story
screenshot showing how to share links on instagram. this one is showing how to add links in instagram story
screenshot showing how to share links on instagram. this one is showing how to add links in instagram story

To add a link to your Instagram stories, click through to add an Instagram story as usual. Make it engaging and fun to see.

Then click on the Link symbol at the top to add a link, and also click on the Sticky Note symbol at the top to add a sticker. Search for “Swipe Up” and add one you like.

Having a clear call-to-action will tell your followers to swipe up to your site!


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Post Caption

Posting new content on Instagram daily is crucial when trying to capture the attention of your audience. The captions of your posts are a great venue to share links in.

You need to remember that you can’t put clickable links in this spot, but you can shorten your link.

As you start to shorten the link with the help of a service like Bitly, you need to consider using something easy to remember. You can see an example of how I placed a bitly link in my caption here.

Since your followers will have to either copy/paste the link or remember it, you need to make it short and sweet.

You can also use your captions as a way to provide detailed instructions on how to access a new link in your bio such as say “Head to my link in bio” or “type this into your browser”.

Most people have encountered an Instagram account that uses the tactic of telling a story and then directing them to their bio for a link that features all of the details.

When crafting content for your caption, you need to make sure it is engaging and entertaining. By entertaining the reader, you can convince them to venture to your Instagram bio for a link.

How to Share Link in an Instagram Post Caption

Shorten your link with Bitly and type it in when you are writing your post caption.

Add a call-to-action like “Type this into your browser” or “Copy and paste this link in your browser” (if they are on desktop, they will be able to copy and paste).


If you want to make an impact with your Instagram posts, you should think about paying to promote them. While this method of promotion will cost you money, it is worth it considering the large audience you can market your products/services too.

Most business owners fail to realize that Instagram allows promoted posts to feature a clickable link in the caption.

Before you create a post to promote with this type of link, you need to ensure you have elements in place that will grab attention. Funny videos and branded pictures are a great way to make your posts stand out. 

If you are using a promoted post to sell a particular product/service, you need to make sure the link in your caption directs people to a landing page with more information.

If the link you embed in the caption is not relevant to the subject matter in the post, then it will be difficult to keep visitors from Instagram on your website for very long.

How to Share Link in an Instagram Ad

When creating the ad, Instagram will give you an option to place a link if you want to get traffic to your website.


With all of the different ways to add links to Instagram, you will have to experiment to find the right method for your account. Test them out to see you’re successful with!

At the very least, you now know how to share links on Instagram, which can be a great source of traffic to your website or blog.

Check out more blog posts about Instagram here.

Want to learn more? You can find more helpful blog posts here, get consistent page views to your blog with my SEO course, or follow me on social media to get daily tips:

Until next time,
Sarah Chetrit

Grow your blog with my SEO course here.


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How to Share Links on Instagram

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