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100+ Best Makeup Hashtags to Grow Your Makeup Instagram Account

The right makeup hashtags can increase the reach of your posts and attract new followers. Get the best strategy and 100+ makeup Instagram hashtags in this post.

Using makeup hashtags can really increase the reach of your posts, and when more people see your post, there are higher chances of you getting followers interested in learning about make up products, seeing make up tutorials, and ultimately, growing your account.

Since the Instagram algorithm is quite custom to you and sometimes fickle as we all know, hashtags need to be used properly for maximum impact.

In this post, you’ll learn about what makeup Instagram hashtags are, why you need to use specific makeup hashtags, how to use them and which hashtags are the best for your size account.

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Why use makeup Instagram hashtags?

100+ Best Makeup Hashtags to Grow Your Makeup Instagram Account

Using makeup hashtags on Instagram as a makeup influencer or a blogger is a must if you want your photos and videos if you want more than just your followers to see your content.

Without using hashtags, a small percentage of your current followers will see your post.

When you use hashtags, then both followers and non-followers can see your post.

Hashtags can improve the reach of your photo by 30-40%!

The more reach you get from hashtags, then Instagram will reward you by showing your post to more existing followers and vice verse.

If you can also use hashtags in a very specific way. For example, if you use #sarchetrit_nyc for all your NYC posts, then your followers can see all your posts from NYC in one location.


Where do you put hashtags for makeup?

Screenshot from my IG @sarchetrit

There are three spots to put hashtags although people like to argue about which is the best spot.

At the Bottom of the Caption

The best spot according to Instagram is to put hashtags right in the caption at the bottom.

1st Comment of a Post

Some people argue that this clutters up their caption. Thus, those people will put it in the 1st comment meaning they post their post, then copy and paste hashtags in the first comment.

However, people say that putting hashtags in the comment limits the reach on posts.

You can test out what works best for you– hashtags in the caption or in the comments– or don’t over think it. Just post them in the caption.

Within Stories

Aside from your in-feed posts, you can use up to 10 hashtags in your Instagram story to widen the reach of your story.


How many makeup hashtags for Instagram should you use?

The Instagram Creators account says to specifically use 3-5 hashtags but from personal experience and seeing what other makeup bloggers do, 3-5 is too little.

On the other hand, this Adspresso study suggested that 11 is a sweet spot for hashtags.

I personally use about 15-18 because that works for me so you can test out what works for your accounts.

Focusing on the number is not the most important factor for hashtags to increase the exposure of your post though.

What matters is how often a hashtag has been used or how popular it is because if a hashtag has been used too many times such as #makeup or #explore, then your posts won’t be seen under that hashtag page. It defeats the purpose to use such a large hashtag especially if you’re a smaller account.


What are the best makeup hashtags to grow my account?

100+ Best Makeup Hashtags to Grow Your Makeup Instagram Account

The best makeup hashtags to grow your account are going to be ones that are very specific to your photo and also account size.

Again, if you have less than 5k followers and use a hashtag like #makeup, which has been used 610 million times, your post will quickly disappear among other posts.

As a result, if you are a small to medium sized account, make sure to use that aren’t used as much so your posts will actually be seen in the hashtag page.

Pro Tip: If you use makeup hashtags for Instagram reels, make sure they are specific as possible! I’ve noticed that you don’t need as many hashtags for Instagram reels as you need for in-feed posts too so test it out to see what works for your account.


What are some good makeup hashtags to use?

As we mentioned above, the best makeup hashtags are the ones that are really specific to your makeup niche and your account.

A good hashtag strategy for Instagram is to 7-10 Low Competition hashtags, 4-6 Medium Competition ones and 1-2 High Competition hashtags.

26 Bridal Makeup Hashtags

If your primary focus is doing bridal makeup, especially for your freelancing business, I’d suggest using a mix of these hashtags as well as hashtags that reflect where you are located in or willing to do makeup in.

Low Competition

#bridalbook

#bridalmakeupartistmumbai

Medium Competition

#torontobridal

#bridehairdo

#bride2020

#bridalmakeupartistindia

#bridalmakeupph

#bridalmakeupsurabaya

#bridalmakeupcourse

High Competition

#bridalmakeup

#partymakeup

#promakeupartist

#freelancemakeupartist

#beforeandaftermakeup

#dewymakeup

#professionalmakeupartist

#bridalmakeupartists

#makeupartist

#weddingmakeup

#makeuptransformation

#subtlemakeup

#bridalmakeupandhair

#bridalmakeuplook

#makeupbridal

#bridalmakeupartist

#bridalhairandmakeup

30 Permanent Makeup Hashtags

If your business is doing permanent makeup for people, make sure to use a combination of these permanent makeup hashtags as well as specific location hashtags so locals can find you.

Low Competition

#permanentmakeupmanhattan

#permanentmakeupstudio

#permanentmakeupnyc

#permanentmakeupla

#permanentmakeupatlanta

#permanentmakeupnj

#permanentmakeupremoval

Medium Competition

#permanetmakeup

#eyebrowsdesign

#permanentmakeuptraining

#makeuppermanent

#permanentmakeuplips

High Competition

#permanentmakeup

#cosmetic

#browmapping

#lashes👀

#permanentmakeupartist

#microblading

#permanentmakeupbrows

#permanentlips

#microbladingtraining

#microbladingartist

#micropigmentation

#browstattoo

#permanenteyebrows

#browsonpoint

#semipermanentmakeup

#microbladingeyebrows

#browspecialist

#permanentbrows

30 Face Makeup Hashtags

Whether you do makeup tutorials or apply makeup to clients for a special occasion, these face makeup hashtags can increase the reach of your photos.

Low Competition

#italianmua

#nomakeupface

#theboldfacemakeup

#halffacemakeup

#fullfaceofmakeup

#makeupfaceshop

#boldfacemakeup

#facechartmakeup

#makeuptoofaced

#iconfacemakeupschool

#makeupfacechart

Medium Competition

#makeupismyart

#amazingmakeup

#makeupmagic

#muapro

#lovebeauty

#makeupproduct

#toofacedmakeup

#makeupface

#facepaintingmakeup

High Competition

#facemakeup

#makeupinfluencer

#glammakeup

#artmakeup

#creativemakeup

#makeupart

#eyemakeupideas

#colourfulmakeup

#undiscoveredmakeupartist

#makeuptrend

29 Makeup Artist Hashtags

Are you a makeup artist looking for new clients? Then these hashtags for makeup artist plus location specific ones can be helpful for your business.

Low Competition

#italianmua

#makeupartistmanchester

Medium Competition

#beautyvloggers

#vancouvermakeup

#makeupismyart

#newmakeupartist

#malemakeupartist

#makeupartistnyc

#makeupartistatlanta

#makeupartistchile

High Competition

#makeupartist

#beautyguru

#makeupinfluencer

#partymakeup

#promakeupartist

#freelancemakeupartist

#beforeandaftermakeup

#makeupinspirations

#glammakeup

#makeupartistry

#fashionmakeup

#artmakeup

#creativemakeup

#makeupartistworldwide

#makeupart

#muasfeaturing

#undiscoveredmakeupartist

#makeuptrend

#glowymakeup

30 Makeup Life Hashtags

100+ Best Makeup Hashtags to Grow Your Makeup Instagram Account

If makeup is your entire niche and the focus of your overall lifestyle, then try these makeup life hashtags.

Low Competition

#makeupportfolio

#makeupmylife

#makeupyourlife

#makeupmemeslife

#makeuplifeforever

#makeupmemelife

#lifeproofmakeup

Medium Competition

#makeupismyart

#amazingmakeup

#makeupstudent

#muapro

#makeupforlife

#makeupismylife

#lifeofamakeupartist

#makeuplife💋

High Competition

#makeuplife

#beautyblog

#makeupinfluencer

#beautyinfluencer

#partymakeup

#promakeupartist

#makeupinspirations

#glammakeup

#makeupartistry

#underratedmua

#fashionmakeup

#makeupartistworldwide

#makeupart

#eyemakeupideas

#muasfeaturing

30 Makeup Look Hashtags

If your Instagram account is about makeup looks and tutorials, use a mix of these hashtags.

Low Competition

#makeupportfolio

Medium Competition

#makeupismyart

#newmakeupartist

#makeupdesignory

#muapro

#fallmakeuplook

#eyemakeuplooks

#pinkmakeuplook

#halloweenmakeuplook

#makeupbarbielook

#greenmakeuplook

High Competition

#makeuplook

#makeupinfluencer

#beforeandaftermakeup

#makeupinspirations

#makeupeditorial

#avantgardemakeup

#glammakeup

#fashionmakeup

#creativemakeup

#makeupartistworldwide

#makeupart

#makeuptrends

#makeupshoot

#makeuptrend

#makeupinspo

#makeupisart

#amazingmakeupart

#nomakeuplook

#eyemakeuplook

21 Graduation Makeup Hashtags

So many high schoolers and college students want to look their best for graduation. As a result, share some graduation makeup tutorials and use these hashtags!

Low Competition

#graduationmakeupsolo

#makeupgraduationbdg

#graduationmakeupsolo

#gradmakeup

Medium Competition

#noeditnofilter

#muagraduation

#muaprewedding

#makeupforgraduation

#gradmakeup

#makeupgraduationsby

#hairdobyme

#makeupminimalis

High Competition

#graduationmakeup

#njmakeupartist

#partymakeup

#makeupmodern

#makeuplamaran

#makeupflawless

#makeupsweet17

#makeupgraduation

#beforeandaftermakeup


How do I find more makeup Instagram hashtags specific to my makeup niche?

If you need even more specific makeup Instagram hashtags, I personally use the app, Flick, which is how I found the above makeup hashtags.

What I love about Flick (vs. free hashtag finders) is that it tells you the exact number of times that these hashtags have been used, which is really important for your specific follower count.


Related Instagram Posts:


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Until next time,
Sarah Chetrit

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100+ Best Makeup Hashtags

If you're looking to grow your makeup Instagram account, use a mix of these 196 makeup hashtags best suited for your account size!
If you're looking to grow your makeup Instagram account, use a mix of these 196 makeup hashtags best suited for your account size!
If you're looking to grow your makeup Instagram account, use a mix of these 196 makeup hashtags best suited for your account size!

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