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RivalFlow Review: Is RivalFlowAI worth it?

This post was written in partnership with RivalFlowAI. All opinions and insight tested on two of my blogs are my own.

If you’re here, that means you’ve probably already heard of RivalFlowAI, the SEO optimization tool that boosts your ranking in Google by helping you make your content more complete.

When I first heard of RivalFlowAI, I had a lot of questions and healthy skepticism:

  • Is RivalFlow worth it?
  • I already do this type of research and updating on my own. Why would I need this type of AI?
  • There are so many AI tools out there. How is RivalFlow different from other content AI tools?

The only way I could get these answers was if I tested RivalFlow myself, which is exactly what I did on two of my blogs to see how it’d work in different niches.

In this RivalFlow review, I go in depth about my findings, which includes who I think this tool would be suitable for, its helpful features and even a free alternative for you.

Too lazy to read the whole post? Try a 14-day free trial of RivalFlow here.


Is RivalFlow worth it?

I’ll jump right into saying RivalFlow is worth it if you fit into one of the following buckets.

  • You are a blogger who also juggles their time with social media, family, etc. and optimizing old content or doing competitor analysis with SEO frequently falls off your to do list. This is me!
  • You are a small business whose true focus is to market and sell your products; not specialize in SEO.
  • You are an SEO specialist or agency with many clients and need extra help to streamline part of your service offerings.
  • You are someone who wants help with SEO but you can’t afford hiring an SEO specialist or you don’t have time managing someone at the moment.

Of course there are other buckets of people that RivalFlow might be worth it for but the above are the ones that jumped to my mind right away.

Overall, I find that RivalFlow really helps you save time and stay focused on what your true business goal is. Check out their site for a demo.


How does RivalFlow work?

Using RivalFlow is quite simple.

You simply sign up and input your website URL.

Then RivalFlow analyzes your site and gives you a list of competitors that you commonly compete with in search results.

You can then choose to fine tune this list by adding more to it or removing some of the competitors, which you might not find as relevant.

Then RivalFlowAI scans your website, compares your blog posts against your competitors and gives you a list of “projects” as they call it to choose from.

Projects are essentially the blog posts on your site that can be updated based on the content in a competitor’s blog post.

There are two types of projects that you can pick from: recommended and custom.

Recommended Projects

On the Starter Plan, RivalFlow gives you 20 recommended project ideas each week.

These are blog posts that it thinks you should update based on your competitors.

This is a good list to start off with if you’re a bit indecisive like me and need direction, you have so much on your plate that you don’t know where to start or you don’t want to put too much mental time into this part of your website and just want to get started.

Custom Projects

screenshot of rivalflow ai custom projects as part of my rivalflowai review

Custom projects are blog posts that may or may not be recommended to you in the Recommended projects list but you know you want to work on them because of reasons relevant to your business (i.e. a specific blog post tends to convert readers into buyers well and you want to keep the post afloat in Google).

Once you head to Custom projects, you can either input the website URL or keyword into the search bar or choose from the list of blog posts on your site.

What I like about this part of the AI is that you can get a high level overview of all your blog posts, the main keyword each post is ranking for and how many keywords they’re ranking for.

Generate a Project’s Results

After choosing a project to work on, you simply generate the project and RivalFlow will tell you exactly:

  • the competitor you’re trying to outrank
  • word counts of your post vs. theirs
  • questions they answer that you don’t
  • questions they answer more thoroughly than you do
  • questions you both answer

Then you can further generate custom content fitted to your site by clicking Generate Content and simply copy that content into your existing blog post.

screenshot of rivalflow ai generated answers projects as part of my rivalflow review

Good to Know: Even though you can simply copy and paste because RivalFlowAI copy can fit your article seamlessly, I personally like to edit the generated content to really be in my own voice.

And voila! That’s all it takes to optimize an existing blog post with competitor analysis and SEO.

Now you’ll just want to repeat this process for whatever projects that RivalFlow recommends or that you want to work on.


Why would I want RivalFlow?

RivalFlow saves time in multiple ways.

You can get more page views with what you already have.

Instead of writing new content to increase your page views, RivalFlow uses existing content on your site to outperform your competitors’ and boost your ranking.

With just a few clicks, you can update old blog posts instead of spending all the time needed to research keywords, content, write and edit a new blog post.

You don’t have spend time researching multiple competitors and comparing yourself.

Additionally, Google likes fresh and/or updated content. They want to provide the most relevant, complete information to its users.

However, staying up to date on your competitors’ and researching content gaps between their content and yours can be time consuming on your own.

RivalFlow does this all for you with a few clicks.

RivalFlow directs you on what to work on.

As a blogger (with ADHD), I am torn in many different directions. Do I want to write a new blog post? Should I research new potential keywords? Maybe I should update old blog posts? Ok I’ll update old blog posts… which one should I work on?

With RivalFlow’s recommended projects, I simply have to choose from the list provided and get started.

It gives me a clear outline of what to do without getting overwhelmed with choices in my own mind.

It’s like having a project manager who’s highly attuned to my blog on my team.

So for me personally, it saves a lot of mental energy and planning.

You don’t need to learn SEO and can stay focused on your business goals.

Screenshot of RivalFlow’s Website

If you want to update your old blog posts or get them to rank higher than your competitors’, then you’d need to do a competitor analysis, see which blog posts they’re outranking you on, stay updated with ranking shifts, compare where your information gaps are and then finally write your own content to update your blog post.

If you’re a small business, blogger or even agency with various SEO services, this can take away A LOT of time from your primary business goal.

For example, if you make and sell candles, then your specialty and main skill lies in making candles, not SEO writing. Using RivalFlow can ensure the bulk of your time will stay focused on making candles!


What makes RivalFlowAI different from other AI content tools?

Most, if not all, AI content tools that I’m aware of help you with writing content. I’d consider them future-facing tools; creating content that doesn’t exist yet.

RivalFlowAI is more like a historical-facing tool where it takes content already written, yours and your competitors’, compares and completes it.


Is there a free alternative to RivalFlow?

For a free alternative to RivalFlow, you can figure out which blog posts to update through Google Search Console and update those blog posts based on research via Google.

Here’s how to do it.

Decide Which Blog Posts to Update

To figure out which blog posts to update, I recommend using Google Search Console and seeing which posts you want to focus on.

You can choose based on factors like whether that post converts well into buyers, if it’s ranking on the 1st or 2nd page of Google, if it needs a refresh and more.

Once you decide which posts you want to optimize against your competitors:

  • Click on the post within Search Console and check out its performance in Google Search. If it’s dropped, it’s probably a good indicator to update it.
  • Repeat this process for all the blog posts you want to optimize on a daily or weekly basis (depending on your business goals).
  • Input these posts and rankings into an Excel or Google Sheet to keep track of which posts you worked on and when.

Pro Tip: Keep track of these blog posts in a Google Excel sheet! Take note of factors such as page views, visitors and applicable dates (i.e. when you started tracking it, when you updated the post, etc.).

If you don’t have time to keep up with this or don’t have the budget to get an SEO specialist to do it for you on an ongoing basis, then RivalFlowAI is a time-saving alternative.

It automatically scans your site and gives you ideas on which blog posts you should update on a daily or weekly basis (based on the plan you have). It’ll also keep track of which posts you’ve already updated.

RivalFlow saves a ton of time so you can do less research, jump right into taking action on improving your SEO ranking and focus more on your primary business goals.

Update Blog Posts Based on Research

To update your blog posts without RivalFlowAI, you can Google the keywords that you’re trying to rank for and look at the top 10 pages (or really any pages that’s ranking above you).

Then for each of those blog posts in the top 10 search results:

  • Get the word count for each blog post then figure out the average word count so add more content if needed.
  • Choose a competitor who you’re likely to outrank based on domain authority, links they have, etc. and is most similar to you.
  • Find the gaps between your content and theirs and fill your blog post with it. Remember that Google’s goal is to give the most complete and best information to their readers so your goal is to become a one stop shop of information for your reader.
  • See what similarities you have with that blog post. Tweak your own content if needed (i.e. add more thorough text or make it more clear to understand).

This free RivalFlowAI alternative is a thorough way to make sure your posts continue to rank as is or higher.

But as you can tell, the free alternative to RivalFlow can be time consuming and potentially take away time from your main business operations.

Besides being a knowledge bank of competitor analysis and SEO content, RivalFlow is a real time saver!


Are there any downsides to RivalFlow?

There are a couple of downsides to using RivalFlow upon first impressions.

First, I thought that the competitor comparison was a bit too simple as it compares one blog post to content of one competitor.

But then I quickly realized that you don’t need to look at all the websites outranking you. You only need to compare yourself to the competitor that is most like yours, has the most information like yours and that you’re likely to outrank.

Overall, RivalFlow compares your site to many competitors.

Second, I didn’t like the alarming subject headers coming into my inbox.

Perhaps it’s my ADHD and time blindness, but when a recommended project would come into my inbox warning me about how my blog post decreased in ranking and I need to work on it now, I’d get a bit heightened– LOL!

This is obviously a personal thing but if you like to keep your inbox clean like me, all you have to do is easily update your inbox settings!

Besides these two downsides, it’s been a huge time-saver to use this tool since I haven’t had much time to blog since my baby’s been born.


RivalFlow Pricing: What’s the best plan?

RivalFlow has several pricing plans for any size business whether you’re a blogger, business or agency with plans starting at $79/month.

All their plans include unlimited users and come with their key features, which include:

  • Pages RivalFlow helps improve
  • New improvement ideas
  • Custom compares

They also include a 30-day money back guarantee and a hassle free way to cancel.

See their pricing plans here.


How to Maximize RivalFlow’s Free Trial

If you’re on the fence about pricing and whether RivalFlow could truly be beneficial to you, I’d recommend starting a two-week free trial and really using it to see how it impacts your SEO.

RivalFlow’s free trial is for 14 days but they guarantee results in 10 days!

To get the most of RivalFlow’s free trial:

  • Don’t activate it until you have 1-2 hours to really use it the first couple of days.
  • On the free trial of the Starter plan, you’ll have 20 page improvement ideas each week. Using RivalFlow’s suggestion, update at least 7 of these pages that they recommend.
    • If you have time throughout the week, shoot for all 20. This might sound like a lot but with how efficient and streamlined the AI is, updating all 20 blog posts can be done spread out over a few days.
    • Do the above again when you get 20 new ideas on the 2nd week of your free trial.
    • At the end of the free trial, check your Google Analytics for those pages that you updated and compare it to your page views two weeks prior.

Start a RivalFlow free trial here!


Overall, if you’re looking to save time with SEO, boost your page rankings on Google and outrank your competitors with a few clicks of a button, RivalFlowAI might be the content tool you need!

Try a 14-day free trial here.


Want to learn more? You can find more helpful blog posts here, get consistent page views to your blog with my SEO course, or follow me on social media to get daily tips:

Until next time,
Sarah Chetrit

Grow your blog the smart way with my SEO course here.


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