By looking at both social media and SEO marketing efforts in totality, you can use social media to indirectly improve your SEO results. Here’s 7 ways how.
Although social media accounts do not directly impact your rankings, the relationship between social media and SEO can be a powerful in aiding your search engine optimization (SEO) efforts in multiple ways.
As a social media marketer, your marketing efforts not only can impact and improve your social media reach, but it can also enhance your SEO efforts when your brand has an online presence beyond social media.
As a result, whatever content you create and publish on the internet should be optimized with SEO in mind every step of the way.
In this post, you’ll learn 7 practical ways to use social media to improve your SEO results.
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Content sharing on social media is one of the most natural things to do. But the important thing is the way you share it can improve the relationship between SEO and social media.
As a social media marketer, it is your primary objective to reach as many consumers as possible with your brand message.
Sharing content is also the best means of reaching your target audience. By sharing your content, you educate your audience about your brand. It is important to choose the right channels, such as Facebook, Twitter, LinkedIn, Instagram, and even WhatsApp based on where your audience gathers.
Create fresh and original content, maintain high quality, and your audience will be suitably engaged and become aware of your brand. However, you need to ensure that as you share your content, others can share it as easily.
With adequate sharing (and ultimately resharing), you can earn backlinks which is the best way to ensure your content is shared with other authority pages.
#2 Create high-quality content that’s engaging and relevant.
Today, online marketing has become more complicated than ever. There are many factors you need to consider in appealing to both the algorithms of social media and SEO.
However, the guaranteed way to ensure good SEO for your content is to create high-quality content. High-quality content means content that is unique, engaging, and relevant.
You can do this by making content in a way that your social media helps SEO. For example, create videos on social media that’ll support SEO written blog posts.
If you make videos, aim at perfection using the best video creation techniques. You can make use of freeware and paid software to edit your videos.
Add transitions, intros, outros, etc., and use tools like a video trimmer to ensure that your content is qualitatively sorted. Trimming videos is a much-used technique for deleting monotonous footage to make the overall effect of videos more captivating.
When you are out there in the sea of competition, you want your brand to stand out among the rest. A good way of getting recognition is to get help from influencers and social media specialists.
You can also ensure that your brand is well-spoken about in the comments and reviews you receive on social media. As a company, if you respond directly and promptly to your customers’ communications, you will find an improvement in customer satisfaction, brand awareness, and brand loyalty.
Brand awareness is not something quantifiable by Google. However, Google does pay attention to the level of customer engagement, especially when your brand falls in line with search queries.
#4 Engage with your audience.
You can communicate directly and instantly with your audience when you are on social media. Therefore, you need to put out your message loud and clear, state your intentions, and stay relevant to your audience.
It is important to build a good rapport and connection with your followers. Once you have gained that loyalty, your audience will further share your content and speak well of your brand.
Engaging with your audience on social media helps create two-way communications and allows you understand their needs firsthand. As a result, this then helps you understands what type of engaging SEO content to create for your website.
By engaging, you can find out answers to questions such as:
- Are you reaching the relevant target audience?
- What problems do they need solved, which leads them to your site?
- Are you giving them the solutions they want?
Make use of the numerous analytical tools provided by various social media platforms that can give you valuable information about your audience. It will provide you with relevant information on how to best connect with your audience and improve your engagement rates.
It is important to post content regularly on social media to establish a presence. However, it is equally important to build relationships with other social media and SEO players and experts.
The benefits of associating with other social media and SEO experts are two-fold.
- First, you exchange content, and your content gets shared further with others.
- Then, you can exchange ideas, thereby improving your knowledge of social media techniques and strategies.
There are three levels on which you can build relationships on social media and for SEO:
Organic Influencers
Organic influencers are not paid individuals. They are experts in the industry who can endorse your brand or product without expecting any remuneration on either their social media or blog with SEO content.
Brand Advocates
In this case as well, the individual doesn’t get paid but is likely to be a user of your product who posts useful reviews about using your product or service satisfactorily.
Strategic Partners
These are businesses or influencers who may be willing to partner with you on a mutual relationship basis for cross-marketing purposes.
It is likely that rather than visiting your website immediately, a future customer will study your social media profiles to get a better idea of who you are and what you stand for.
Therefore you need to create a business profile relevant to your brand and some solid information about your product or service. Build a compelling profile with all the ingredients to create an image of your brand in the best possible way.
Every profile works differently on different social media platforms.
Therefore, you need to tweak your profile slightly to suit each platform. Optimizing your profile on various social media platforms can have an extremely powerful bearing on your SEO results.
Regardless of what social platform you’re using, you should 100% add your website link to your profile.
Even though most social media platforms treat these links as nofollow links, Google still treats them as hints or suggestions when it comes to ranking.
It’s worth noting that you cannot get good SEO results if your profits are down or if there is a low level of engagement with your audience.
Today, analytics are highly developed on all social media platforms. Each social media platform has a different way of presenting different analytical tools.
However, the basic output remains similar in many ways like knowing the demographics of your audience, quantifying the engagement, analyzing your profitability and so on.
Approach each social media account separately and use the analytics to measure your marketing metrics.
Once you have all the data at your fingertips, you can make good decisions to increase efficiency and profitability and improve your SEO results.
Now that you understand how social media and SEO can work together to improve the SEO for your brand, follow these 7 methods above to indirectly influence your SEO results!
As you routinely embed these practices in your overall marketing plan, you will find that making social media work for you and improving your SEO results is easier than you could ever imagine.
Want to learn more? You can find more helpful blog posts here, get consistent page views to your blog with my SEO course, or follow me on social media to get daily tips:
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Until next time,
Sarah Chetrit