What is a Niche (in Blogging)? + 5 Most Profitable Niches

What is a niche in blogging? This post shares what a niche and gives you some ideas of ones you can pick!

“What is a niche?” is a great question to have when you’re just starting out with blogging. That’s because niche blogging is more profitable than regular ol’ blogging and can help accelerate getting page views, and ultimately, your blogging career.

To find out what a niche is, how to find the best niche for you and even some examples of profitable niches, keep reading!

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What is a Niche? 

So what is a niche? In a nutshell, a niche or a niche market is a part of a large market. That particular part of the market has its own unique preferences and needs.

The second question is, what is niche blogging?

Simply put, it is choosing a specific topic to write or create any type of content on your blog ruling out broader topics. 

However, it all comes down to these questions:

1. Is the niche you’ve chosen short-lived? 
2. Are you going to enjoy writing about it and can you hook your audience with it? 
3. Is it relevant and profitable? 

If you have trouble figuring out your niche or particular set of topics to write about, know that you can be your own niche or that you can even figure out your niche as you go along. Grab my free blogging course to learn more about choosing a niche that’s right for you.

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How to Find the Best Niche for You

Picking a topic 

Finding your niche starts with your passion. You don’t need to be an expert in the subject, but it sure needs to get you excited to talk about it.

A quick way to decide your preference is jotting down the main ideas that come off the top of your head. Expand your ideas from a big topic to different sides of it.  My free blogging course has two activities that not only help you pick a niche, but makes sure that it’s not too narrow so you don’t run out of ideas to write about. Get it here.

After gathering some pointers, you can start a Google search. 

Say your main topic is “cruelty-free makeup”. When you Google this topic, you can step into hundreds of crossroads that lead to potential niche blogging ideas such as vegan skincare or make-up not tested on animals. 

Google is a gold mine that will help you tap into underserved audiences, demands and trends in the market. Even if your niche has a hefty competition tag, you can make it work by specializing it. 

Conduct market research 

Start with Google trends and look if your niche blogging idea is stable or are enough people interested in that topic making it a profitable niche. 

You can also use the Google suggestions that come even before you finish typing a query. For example, if you type in “pet collars”, you’ll get a bunch of suggestions like “pet collars for cats”, “pet collars with GPS”, etc. 

Tools such as Keysearch or Answer the Public can also come in handy in organizing Google’s searches. 

Look out for the competition 

You can use Google’s Keyword Planner tool by Google Ads, which requires signing up for a Google Ads account for free. 

By entering your preferred niche, you can have a list of related keyword ideas, the monthly search volume for each keyword, competition and how profitable it is. Think about the keyword difficulty and relevance as well. 

This sometimes uncovers popular products that are related to your keywords, which is a green light for you. In other words, it’s a positive signal that you can monetize your blog and earn money off of it. Speaking of which, selling affiliate products on your blog is an ideal way of gaining profits. 

Similarly, the Keywords Everywhere browser extension can be used to find out the search volume of your Google searches if you don’t have a Google Ads account. 

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Which Niches Are the Most Profitable (with Examples)

You might think that one niche is more profitable than the other, which can be true in some sense.

• The Health Niche – you can start finding your niche in Weight Loss, Healthy Eating, Stress Management, Reproductive Health. 

• The Tech Niche –  There are sub-niches including Mobile Technology, PC Technology, Blockchain Niche. 

• The Travel Niche – Sub niches include Travel Budgeting, Backpackers Guides, Airline and Travel Tour Company Reviews. 

• Love and Relationship Niche – Sub niches include Blind Dates, Meeting without commitment, Online dating.

• Self-Improvement Niche – Consider sub-niches like Leadership and Public Speaking, Presentation Skills. 

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If you’ve ever wanted to start a blog but feel stuck at the question of “What is a niche?”, now you no longer have to wonder, can pick one and start writing insanely quality content.

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What is a Niche (in Blogging)?