The right fashion hashtags can increase the reach of your posts and attract new followers. Get the best strategy and 100+ fashion Instagram hashtags in this post.
Using fashion hashtags can really increase the reach of your posts, and when more people see your post, there are higher chances of you getting followers, growing your account and ultimately becoming a paid influencer on Instagram.
Since the Instagram algorithm is quite custom to you and sometimes fickle as we all know, hashtags need to be used properly for maximum impact.
In this post, you’ll learn about what fashion Instagram hashtags are, why you need to use specific fashion hashtags, how to use them and which hashtags are the best for your size account.
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A hashtag is used on several social media platforms. It usually consists of a word or phrase with a # symbol preceding it.
Hashtags are used to identify digital content on a specific topic, and ultimately, helps users find relevant content related to that hashtag containing the word or phrase.
Specifically on Instagram, hashtags help sort out photos specific to the word or phrase.
You can find images and videos by looking up a hashtag and see all the photos and images that other people posted with the same hashtag.
Using fashion hashtags on Instagram as a fashion influencer or a blogger is a must if you want your photos and videos if you want more than just your followers to see your content.
Without using hashtags, a small percentage of your current followers will see your post.
When you use hashtags, then both followers and non-followers can see your post.
Hashtags can improve the reach of your photo by 30-40%!
The more reach you get from hashtags, then Instagram will reward you by showing your post to more existing followers and vice verse.
If you can also use hashtags in a very specific way. For example, if you use #sarchetrit_nyc for all your NYC posts, then your followers can see all your posts from NYC in one location.
Screenshot from my IG @sarchetrit
There are three spots to put hashtags although people like to argue about which is the best spot.
At the Bottom of the Caption
The best spot according to Instagram is to put hashtags right in the caption at the bottom.
1st Comment of a Post
Some people argue that this clutters up their caption. Thus, those people will put it in the 1st comment meaning they post their post, then copy and paste hashtags in the first comment.
However, people say that putting hashtags in the comment limits the reach on posts.
You can test out what works best for you– hashtags in the caption or in the comments– or don’t over think it. Just post them in the caption.
Within Stories
Aside from your in-feed posts, you can use up to 10 hashtags in your Instagram story to widen the reach of your story.
The Instagram Creators account says to specifically use 3-5 hashtags but from personal experience and seeing what other fashion bloggers do, 3-5 is too little.
On the other hand, this Adspresso study suggested that 11 is a sweet spot for hashtags.
I personally use about 15-18 because that works for me so you can test out what works for your accounts.
Focusing on the number is not the most important factor for hashtags to increase the exposure of your post though.
What matters is how often a hashtag has been used or how popular it is because if a hashtag has been used too many times such as #fashion or #explore or not relevant to your niche (like makeup hashtags or travel hashtags), then your posts won’t be seen under that hashtag page. It defeats the purpose to use such a large hashtag especially if you’re a smaller account.
The best hashtags to grow your account are going to be ones that are very specific to your photo and also account size.
Again, if you have less than 5k followers and use a hashtag like #fashion, which has been used 610 million times, your post will quickly disappear among other posts.
As a result, if you are a small to medium sized account, make sure to use that aren’t used as much so your posts will actually be seen in the hashtag page.
Pro Tip: If you use fashion hashtags for Instagram reels, make sure they are specific as possible! I’ve noticed that you don’t need as many hashtags for Instagram reels as you need for in-feed posts too so test it out to see what works for your account.
As we mentioned above, the best fashion hashtags are the ones that are really specific to your fashion niche and your account.
A good hashtag strategy for Instagram is to 7-10 Low Competition hashtags, 4-6 Medium Competition ones and 1-2 High Competition hashtags.
Low Competition
#shopperstop
#buymystuff
#lulaaddict
Medium Competition
#houstonboutiques
#womenearrings
#latenightshopping
#workwardrobe
#retailproblems
#independentconsultant
#fashionchallenge
#croppedhoodie
#poshbabe
High Competition
#fashion
#ootd
#personalstyle
#fashionideas
#instadaily
#instagood
#fashionphotography
#fashionist
#fashionlook
#fashionblog
#fashiondiaries
#fashionlover
#fashiongoals
#fashiongram
#fashionaddict
#fashionista
Low Competition
#styleforwork
#kkavailable
#fallfasion
#bayareabloggers
#fashionpetite
#petitefashionmodel
#petitefashionweek
#petitefashionblog
#petitefashioninspo
#petitefashionstip
#petitefashionstyle
Medium Competition
#workchic
#chicworkchick
#camopants
#anklebooties
#ltkit
#onlineclothingboutique
#onlinestylist
#stlstyle
#newbloggers
#rewardstyle
#petitefashionblogger
High Competition
#petitefashion
#effortlessstyle
#budgetfashion
#ootdstyle
#comfystyle
#datenightoutfit
#newblogger
#stylecollective
Low Competition
#whatweworeonwednesday
#midsizefashionmakeup
#midsizefashionblog
#midsizefashioninspo
#midsizefashioninsp
#midsizefashiony
#midsizefashioninsta
#midsizedfashion
#midsizefashionista
#midsizefashionuk
Medium Competition
#highstreetstyle
#stylejunkie
#dressinghappy
#fblog
#fbloggersuk
#bloggersunder1k
#petitefashionblogger
#blogandbeyond
#whatimwearingnow
#stylehunt
High Competition
#midsizefashion
#smallblogger
#discoverunder2k
#bloggersunder5k
#reallifeandstyle
#discoverunder20k
#fbloggeruk
#styleover30
#fashionover40
#asseenonme
Low Competition
#thefashionpopup
#allthingsfashion
#luxuryfashionblogger
#luxuryfashionfriday
#luxuryfashioninlagos
#luxuryfashiontrip
#luxuryfashionboutique
#luxurykidsfashion
Medium Competition
#fashionmentor
#exclusivefashion
#fashionworldwide
#fashionblogg
#fashionobsessed
#fashionbuyer
#fashionluxury
#luxuryfashionlove
High Competition
#luxuryfashion
#nyfashion
#millionairelifestyle
#fashionconsultant
#womensstyle
#classystyle
#doublebreasted
#fashionguide
#billionaires
#fashionblog
#fashionlover
#styleinspiration
#fashionaddict
Low Competition
#patternmixing
#everlanewomen
#fashionfind
#theverygirl
#fashiaddict
#genderneutralstyle
#llneutralstyledhome
#neutralstyledecor
#stylemeneutral
#neutralstylehome
Medium Competition
#styleyourlife
#alabamablogger
#sharemysquare
#stylejunkie
#cozychic
#ltkit
#minimalistwardrobe
#fblog
#stylefiles
#neutralstyledhome
High Competition
#neutralstyle
#classystyle
#wearingtoday
#styleonabudget
#effortlessstyle
#midwestblogger
#americanfarmhousestyle
#capsulewardrobe
#comfystyle
#inspocafe
Low Competition
#welovestyle
#westernfashioninfluencer
#rufflesleeves
#pankhclothing
#stylinspo
#dresslikeastar
#streetchicfashion
#fashionschics
#fashionedchicstyling
#fashion_chic
Medium Competition
#qualityfashion
#buynowwearnow
#2pcset
#instawear
#ourstyle
#designerlook
#chicasfashion
#churchchicfashionista
High Competition
#chicfashion
#ootdstyle
#fashionlooks
#fashionideas
#boutiqueshop
#fridayfashion
#everydayfashion
#effortlesschic
#styleme
#ootdideas
#shopoholic
#instafashion
Low Competition
#mensfashionreviews
#mensfashionview
#mensfashionneeds
Medium Competition
#mensfashionbloggers
#mensfashionshub
#mensfashionadvice
#mensfashionteam
#mensfashionworld
High Competition
#mensfashion
#mensfashiontips
#mensfashionblogger
#mensfashionposting
#mensfashionreview
#mensfashionblog
If you need even more specific fashion Instagram hashtags, I personally use the app, Flick, which is how I found the above fashion hashtags.
What I love about Flick (vs. free hashtag finders) is that it tells you the exact number of times that these hashtags have been used, which is really important for your specific follower count.
Want to learn more? You can find more helpful blog posts here, get consistent page views to your blog with my SEO course, or follow me on social media to get daily tips:
- TikTok for blogging + social tips @sarah.chetrit
- Facebook Group to ask me anything Blog and Make Money
- Instagram for travel, blogging and Korean food @sarchetrit
Until next time,
Sarah Chetrit